Last updated: 02/19/25

Introduction

Welcome to The Wilders Group, Inc. .This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wildersandco.com.

Please read this Privacy Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all terms in this Privacy Policy. If you do not agree with these terms, please do not access the Site.

Information We Collect

Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device, including:

  • Internet Protocol (IP) address
  • Browser type and version
  • Operating system
  • Pages visited and timing of visits
  • Referring website addresses
  • Device information (type, screen size, etc.)

Google Analytics

We use Google Analytics to monitor and analyze user behavior on our Site. Google Analytics collects information such as:

  • Demographics (age, gender)
  • Interests
  • Geographic location
  • Device information
  • Browsing patterns
  • Site interaction

Google Analytics uses cookies and other tracking technologies to collect and store this information. This data is processed in a way that does not personally identify individual users.

How We Use Google Analytics Data

We use this information to:

  • Analyze user behavior and trends
  • Improve our Site and services
  • Optimize content for different audiences
  • Enhance user experience
  • Generate aggregate statistical data
  • Monitor Site performance

Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files stored on your device when you visit our Site. We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until deleted).

Types of Cookies We Use

  1. Essential Cookies
    • Required for basic Site functionality
    • Cannot be disabled
  2. Analytics Cookies (Google Analytics)
    • Track Site usage and performance
    • Can be disabled through cookie preferences
  3. Marketing Cookies
    • Help deliver more relevant content
    • Can be disabled through cookie preferences

Cookie Control

You can control cookie preferences through:

  • Our cookie consent banner
  • Your browser settings
  • Google Analytics Opt-out Browser Add-on

User Rights

Under applicable privacy laws, you have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Object to data processing
  • Export your data
  • Withdraw consent

To exercise these rights, please contact us using the information provided below.

Data Security

We implement appropriate security measures to protect your information, including:

  • SSL encryption
  • Secure data storage
  • Regular security assessments
  • Limited data access
  • Secure data transmission

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Changes to Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the Site. We encourage you to review this Privacy Policy periodically.

Children’s Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Contact Information

For privacy-related inquiries or to exercise your rights, please contact us at:

The Wilders Group, Inc. 

Email: hello@wildersandco.com

Website: wildersandco.com

Legal Basis for Processing

We process your information based on:

  • Your consent
  • Contractual necessity
  • Legal obligations
  • Legitimate business interests

International Data Transfers

If we transfer your data internationally, we ensure appropriate safeguards are in place in compliance with applicable laws.

Data Retention

We retain your information for as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites.

California Privacy Rights

California residents have additional rights under the CCPA, including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of personal information sales
  • Right to non-discrimination for exercising these rights

European Privacy Rights

EU/EEA residents have additional rights under GDPR, including:

  • Right to data portability
  • Right to restrict processing
  • Right to object to processing
  • Right to lodge a complaint with supervisory authorities